At Modena Sport, marketing is central to our strategy. More than just a commercial relay, it shapes the brand image, nurtures customer relationships and creates unforgettable experiences. Our marketing team is organized around three complementary pillars: customer experience, events and communication. Aurélie, Marketing Manager, takes care of the coordination of its teams with a masterly hand.
Customer experience at the heart of our commitment
Lorenzo, our Experience Manager, ensures that every customer has an exceptional journey. From the welcome at the dealership to personalised support, he ensures that every interaction reflects Ferrari excellence. Its role is to understand the expectations of our customers and offer them tailor-made services, to transform each visit into a unique moment. The customer experience is thus the foundation of loyalty and satisfaction at Modena Sport
Events: living the Ferrari passion
Organizing exclusive events is part of our DNA. Aurélie & Lorenzo, supported by Vincent, our Marketing Assistant, design and coordinate highlights: private tests, launches of new models, meetings between enthusiasts... Each event is designed to immerse our customers in the Ferrari world and strengthen their attachment to the brand. Logistics, creativity and attention to detail are key to the success of these meetings.
Digital communication: enhancing the brand and engaging the community
Estelle manages the digital communication of Modena Sport. It produces content on our various communication channels, in order to share the latest Ferrari news, enhance our events and attract new enthusiasts. It ensures optimal visibility at the dealership by offering engaging content.
Sophie, our receptionist, also supports the marketing department by contributing to support, logistics and updating our customer base.
Thanks to a close-knit and expert marketing team, Modena Sport places customer experience, events and communication at the service of Ferrari excellence. Our ambition: to offer each enthusiast a unique adventure, at the height of the Ferrari legend